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1. VinQuest™ 2011 - U.S. Consumer Direct Wine Sales Report


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VinterActive LLC :: Market Research :: VinQuest™ 2011 - U.S. Consumer Direct Wine Sales Report

VinQuest™ 2011 - U.S. Consumer Direct Wine Sales Report
VinQuest™ 2011 - U.S. Consumer Direct Wine Sales Report 
VinQuest™ is the wine industry’s annual survey to measure the size and dynamics of the U.S. consumer direct sales channel.

Now in its seventh consecutive year, the VinQuest research project has produced the largest and most widely used source of consumer direct sales data in the U.S. wine industry.

Complete research results from the VinQuest™ 2011 survey of 290 U.S. wineries in 34 states includes estimates of total U.S. consumer direct sales via tasting room, events, wine club, internet, direct mail & telesales, plus forecasts for growth. Winery use of social media (Facebook, Twitter, YouTube) is measured and analyzed.

An executive summary is provided, along with detailed response data for each survey question and proprietary comparisons of performance metrics by winery size, price-point and region.
 
TABLE OF CONTENTS
 
Study Overview
Executive Summary & Key Findings
Channel Size & Growth
Direct Sales Mix
Tasting Room
Internet Sales
Wine Club Sales
Direct Marketing
 
Research Methodology
 
Study Details
Winery Production Volume
Winery Distribution by State
Sales Channels Used
Fastest Growing Channels
Percent Direct to Consumers
Average Direct Pricing
Consumer Direct Sales Growth
Consumer Direct Sales Methods
Consumer Direct Revenue by Method
Other Direct Sales Methods Used
 
Number of Tasting Rooms Operated
Tasting Room Visitor Count
Tasting Room Sales Growth
Barriers to Tasting Room Sales Growth
Number of Wine Clubs Operated
Number of Wine Club Members
Wine Club Sales Growth
Average Length of Wine Club Membership
Barriers to Wine Club Sales Growth
 
Size of Direct Marketing Lists
Frequency of Direct Marketing Contact
Online Sales/Marketing Capabilities
Internet Sales Growth
Barriers to Online Sales Growth
 
Performance Benchmarks
U.S. Consumer Direct Sales Totals
Average Consumer Direct Sales per Winery
Average Tasting Room Visitors per Winery
Average Revenue per Tasting Room Visitor
Average Wine Club Size & Revenue per Member
Average Internet Sales per Winery
Direct Sales Metrics by Average Selling Price
 
Best Practices
Social Media Marketing
Channel Utilization
Outbound Marketing
 
U.S. Regional Comparisons — Key Performance Metrics
 
Conclusions
VinQuest 2011 Survey Questions
About VinterActive LLC
 
73 pages. Bound and color printed on acid-free archival stock. USPS Express Mail delivery included.

Details
 
SKU VQ2011
Price: $1595.00

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